When is the point in one’s life when we start shouting at the TV?
I never remember doing it in my twenties or thirties (or even forties!) but now I find myself getting increasingly frustrated with interviewees giving insincere plastic replies to fair questions.
And, during this run up to the Election in the UK, the decibel levels in our house have been seriously tested!
I’m convinced that some interviewees don’t even realise that their reputation, both organisational and personal is being diminished rather than enhanced!
If we don’t believe them, we don’t trust them – if we don’t trust them we won’t do business with them. Simples!
Having been on the other side of the camera or microphones for much of my career, it’s not only frustrating, but the outcome is not advantageous to either interviewee or interviewer.
A media appearance, with all the incurred cost both in time and money, results in a negative effect rather than the hoped for positive one.
In some cases, this lack of trust is a result of techniques that they have been ‘taught’ coming to the fore – false body language, bridging away from the question and over plugging their product, service or policy.
These ‘off the peg’ techniques frequently mask the charm of the real person.
For example how many times have you seen a room start to buzz when a speaker comes ‘off script’ and becomes themselves?
And it all comes down to a simple choice
So, next time you get the opportunity of influencing an audience (not necessarily in front of the cameras – it could be a meeting or a presentation) start your mind-set in a different place.
Choose to Be Yourself*
Authenticity is really powerful and guaranteed to connect you to the audience quickly and effectively every time.
*Be Yourself is one of Jon’s six key principles of communication success and features in the new coaching programme to help people connect effectively with any audience at anytime,