Clear and effective communication has been described as the ‘Holy Grail’ of successful organisations. Sadly, and despite technological advances, many companies still struggle to communicate as well as they would wish, both internally and externally.
The strategy, direction and intention of the leadership group often starts to dissipate, becomes ever more complicated and confusing the minute it leaves the boardroom.
Sometimes technology can be the cause of the misunderstanding (how many long and laborious PowerPoint presentations have you sat through that just had a simple message?) at other times, it’s the communication process that lets the organisation and it’s people down.
I bring to the party some simple strategies to ensure effective communication.
The best communicators in the world have discovered that simple, easy to understand messages last longer in the mind and can be most effective at persuasion and influence.
However that isn’t the same as being ‘dumbed down’
It’s all about understanding the psychology of those delivering and those receiving the messages – clearly and effectively in a language that all can understand.
I am often asked to give professional insight for leaders of organisations where communication is sticking or where messages are simply not getting through.
Through a process of strategic understanding at different levels it often becomes clear where the trouble lies and by taking simple steps, we can create clear tactics to increase awareness at every level.
Having spent all of my working life within the communication world, it still amazes me that people still expect technology (email, intranet, video) to be as effective as personal communication and be the solution to persuading and influencing on a large scale.
There is a stronger, more effective and long lasting solution to it, based on some simple principles that everyone in the organisation can adopt to make poor communication a thing of the past.